Torero was a strictly creative project derived through company white space in order to learn more about branding designs and how to expand their styling through new products. The company that inspired Torero and is based upon is the infamous Lamborghini Automotive Corp.
The Story Behind Torero
Lamborghini is known for their high performance supercars that bring immense joy and excitement to their mature and wealthy customers however, how the market for these cars are very limited. In order to broaden their range of business, implementing a high tech hover board that resembles similar automotive styling and performance as their vehicles would be ideal. Having their own hover board would open up opportunities for their younger audiences who may not be able to afford their products to partake in the experience that is Lamborghini.
Ideation
Torero originated as a high tech skateboard driven by weight distribution and balance, however upon further consideration and discussions with the project leader it was decided that Torero would be evolved into a concept hover board by Lamborghini.
The Torero App
Ride with peace of mind with the torero app that gives live readings on speed, battery life, and distance traveled. As well as comfort features such as built in audio, S.O.S, navigation, and different drive modes.
